Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. They accomplish this by combining contact information with firmographic, technographic, and buyer intent data.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Heinz Marketing

OCTOBER 24, 2022

How companies are leaning in and using platforms as their core marketing mechanism moving forward. I think about great companies, I think about companies that are values driven and purpose driven and have a great culture. Giving you that information means we’re taking the guesswork out of your job.

Marketing Automation Services 42

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 42

Madison Logic

JANUARY 13, 2022

The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. For more information, please visit www.madisonlogic.com.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. The more detail you can capture the better.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. The more detail you can capture the better.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

OCTOBER 29, 2021

ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. You can then add some of these companies to one of your ABM plays.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SalesIntel

MAY 25, 2023

If you’re among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, we want to share how intent data is one solution you can use to get a leg up. We’ll explain five flavors of intent data and how to use them. Bombora Company Surge® Intent The internet’s a big place.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

DealSignal

JANUARY 25, 2023

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SnapApp

AUGUST 13, 2019

B2B marketers rely on lead forms to identify prospects and capture their contact information. In many organizations, leads that complete a form are deemed qualified, simply because they went through the process of submitting their information. How to Use Your Lead Forms to Qualify Better Leads. Break Up Your Lead Fields.

Top of Funnel 61

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 61

Engagio

JANUARY 25, 2017

“It is a crucial part of effective ABM, because it is not enough to reach any person at a company, intent defines those who are influencers and decision makers. In fact intent is a more accurate indicator of influence than job titles or departments.”. Yes, you need to look for intent signals. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Create high quality content that helps your potential future customers learn and informs their purchasing decision.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

DECEMBER 14, 2020

We press on and we are glad you’re here. We appreciate all the listeners we’ve been able to entertain, inform, I don’t know, so far this year in 2020. I’ve lived here about 20 years, worked for a number of tech companies, taking a couple startups to exit here. They use a lot of information sources, 6.9

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129