Confessions of a B2B Marketer

NOVEMBER 17, 2022

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Demand 40

Demand Word of Mouth Paid Search Agency Ad Building 40

Zoominfo

DECEMBER 28, 2020

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. Sales then gets qualified leads they can close sooner.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Company Size & Location.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. So what do HubSpot and TikTok have in common?

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. The truth is, without martech tools to help, it’s nearly impossible for companies to fully understand how visitors are interacting with their websites or even know who those people are. OptinMonster.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. And the biggest symptom: Marketing isn’t generating at least a third of company revenue. We’re not saying it’s easy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

SmartBug Media

OCTOBER 7, 2022

This helps sales and marketing teams prioritize leads, respond appropriately, and increase the rate of leads to customers. Many marketing teams choose to score leads differently. As a lead marketer, you know who your company seeks to do business with. Limitations of Basic Lead Scoring.

Lead Ranking 59

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 59

Hubspot

OCTOBER 10, 2023

Other subscription billing software FAQs 10 Best Subscription Billing Software HubSpot Get started with HubSpot Payments. HubSpot Payments enables you to set up and accept payments for billing methods including recurring payments and online subscriptions that charge customers automatically.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox. Before meeting Joe, I’d lost faith in lead gen.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SmartBug Media

SEPTEMBER 18, 2020

In this blog post, we look at some of the most important questions you should ask yourself when vetting SaaS marketing agencies so that you can select the best partner to help your company reach its goals. But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. Best Website-Building Software.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads.

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Smashmouth Marketing

SEPTEMBER 23, 2010

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Lead with leaders. LinkedIn Groups. Be genuine.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Metadata

APRIL 21, 2021

Use LinkedIn Lead Gen Forms. Unless you’re running a brand awareness campaign, use LinkedIn Lead Gen Forms. I’ve had multiple companies see a 30-50% increase in their conversion rates just by using Lead Gen Forms. Nobody wants to go to your website and then fill out a form just to access your content.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Only B2B

DECEMBER 29, 2022

Additionally, B2B businesses do this through long-term organic lead creation techniques. indicating that companies are utilizing internally produced assets to expand their operations. Companies are trying to maximize their marketing budgets when markets slow down. The fuel for lead generation is content. Video Promotion.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

OCTOBER 6, 2013

At one point or another, seemingly everyone producing marketing content for a client or their own company has said this. 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]. Think only B2C companies can easily secure a significant number of leads on Facebook? 10 Ways to Make Your Content More Fun to Read.

Lead Gen 28

Lead Gen Hubspot Facebook SEO 28

markempa

NOVEMBER 17, 2014

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. As you might guess, we both experienced lead nurturing follow-up after those visits. Lead Nurturing: 5 tips for creating relevant content [More from the blogs].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Honorable Mention : Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects. Leads 101— Back to basics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Lake One

JULY 1, 2020

They are inherently primed to have conversations about their companies. They give you their job title, company, and job description alongside stats on the companies themselves, like size, location, and core business description. Perhaps a mutual connection or ties to a former company? Users self identify on LinkedIn.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Confessions of a B2B Marketer

JUNE 27, 2022

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR? as Fame has grown to $1m ARR with doing just that.

Demand 40

Demand Lead Gen Linkedin Outreach 40

Hubspot

JANUARY 15, 2013

Because we weren't looking to use that video directly to get new leads. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. Similar to buzz campaigns, at the very top of your funnel sometimes prospecting, and not lead generation, is the primary goal of your pages.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

BOP Design

SEPTEMBER 28, 2022

Again, ask around your company – including your existing teams and the departments you work closely with. The more complex tools, like Salesforce and HubSpot, offer a lot of functionalities/capabilities but do require a person on your team who is highly skilled or trained in that platform. Read more: How to create a lead gen strategy.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71

ClearVoice

JULY 22, 2019

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. This activity is then stored in your HubSpot CRM. Top 3 email tracking apps: pros and cons.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

Zoominfo

DECEMBER 28, 2020

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. Sales then gets qualified leads they can close sooner.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

OCTOBER 23, 2014

10) Post a link to the content on your Company Page. If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator. Emailing segments of your current database will not only increase their engagement with your company, it will also generate new leads through the sharing power of your database.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ClearVoice

FEBRUARY 24, 2019

White label marketing was born to help meet the growing marketing needs of businesses today that are interested in digital marketing services but are looking for another company to do it all. Marketing automation: HubSpot. All in all, many businesses and agencies swear by HubSpot. Mobile app development: ShoutEm.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93