Remove help

Onalytica B2B

article thumbnail

Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves.

article thumbnail

Interview with Brian Hansford

Onalytica B2B

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Robert Levin

Onalytica B2B

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). TELL US A BIT ABOUT YOURSELF AND WHAT RSL MEDIA ARE ALL ABOUT.

SMB 157
article thumbnail

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? Help employees see why. Employ a tool to help.

WOM 210
article thumbnail

Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Go with the flow but assert control over the process where you can. You’re also embarking on something very new.

Planning 235
article thumbnail

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

This week, we try and help you start creating your own influencer marketing strategy. Political lobbying – convincing influencers to help change policy. Doing this will help you create some perspective on what you really want to achieve using influencer marketing and how you will get there. Paid Media.

article thumbnail

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

While there are common tips and tricks every brand can benefit from, influencer relations is a slow process taking place along an extensive learning curve. Even if you seek external help to build momentum and impetus to achieve initial results, this will help tremendously in being successful in the long term.