Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. B2B companies that blog generate 67% more leads than those that don’t. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

NOVEMBER 13, 2014

HubSpot is a good example of such a company that offers content marketing technology. They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.”

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

OCTOBER 15, 2015

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 26, 2013

You want to be known as a company that is highly knowledgeable about both the problem and its related solutions. That content is currently locked inside the heads of the smartest people in your company. Tie the content to search results via Google “authorship.”. Positioning and value proposition refer to the solution you offer.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JULY 31, 2014

Buyers “will soon be able to search for products by image, voice, and gesture; automatically participate in others’ transactions; and find new opportunities via devices that augment their reality (think Google Glass).” ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JULY 9, 2014

At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

FEBRUARY 9, 2015

That is intensifying the war for specialized talent as traditional marketing powerhouses bid against high-tech companies for needed skills.” ” It’s the CMO’s job to manage the speed, response time, and team collaboration of how to get each company’s individual product or service up to industry pace.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

APRIL 21, 2015

On top of these amazing new behavioral analysis capabilities, the same information that buyers are exposed to through blogs and social media is available for analysis en masse to companies through specialized social monitoring analytics applications. Try googling the words “Big Data.” Do big data marketing analytics really work? .

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. Google + Is Still In The Game. Google + Is Still In The Game.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

SEPTEMBER 10, 2013

Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business . Twitter - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100