Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Madison Logic

AUGUST 26, 2020

It’s therefore no surprise that companies want to focus more on winning and growing target accounts in the year ahead. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. The results of these adoptions are promising.

Top of Funnel 116

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 116

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Content4Demand

APRIL 9, 2021

With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action? Cunningham kicked off the session by pointing to a couple strategies companies can take to better prioritize their lead scoring.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

6sense

NOVEMBER 22, 2021

In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. Kerry: “Not all the information that they get is going to be accurate.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Leadspace

FEBRUARY 19, 2018

In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. Take advantage of intent signals. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Hubspot

JULY 15, 2020

This includes firmographic or technographic information like company size, revenue, industry, location, tech stack, and many other attributes. This is where ABM tech comes in to help you distill information quickly, instead of relying on manual spreadsheets. Follow up speed matters in this digital, always-on world.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Consumer behavior continues to shift toward digital-first buying.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Marketers must now build multiple nurture paths for members of a company’s buying committee—which can include upwards of 14 people.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . This applies to companies of all sizes. .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Zoominfo

AUGUST 23, 2022

Many companies are adopting bottom-up, product-led strategies used by software developers that have successfully bridged the gap between business and consumer. Shortly before Dropbox went public in 2018, the company said that approximately 90% of its $1.1 Dropbox is among the best examples of this principle in action.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

DealSignal

MARCH 22, 2023

1 Find your best, qualified leads without lengthy forms 74% of companies use web forms for lead generation, with nearly 50% stating that their online forms are their highest converting lead generation method. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

DECEMBER 15, 2020

Yet, 65% of B2B customers say their experience doesn’t match ecommerce site experiences, despite the fact that B2B customers today are using consumer behaviors to find and do business with B2B companies. . Let’s take a closer look at the importance of omnichannel for B2B companies. . The answer lies with data.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

DemandMatrix

JULY 1, 2020

As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”. Data leading to account prioritization: High-value technographic data with intent signals help you identify the existing and potential customers.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

DealSignal

JUNE 3, 2021

1 Find your best, qualified leads without lengthy forms 74% of companies use web forms for lead generation, with nearly 50% stating that their online forms are their highest converting lead generation method. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. In an old-school nurture model, marketers rely on basic criteria like company size and revenue alone to determine if a lead might eventually convert to a customer.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality. 70% 4Q21 MQLs YoY.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52