sales 
Smashmouth Marketing
MAY 22, 2009
This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Some highlights below: Marketing needs to understand their customers and their sales force.
Smashmouth Marketing
MAY 3, 2009
Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Mike : Sales 2.0 is called Sales 2.0 conference?
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Smashmouth Marketing
MAY 1, 2009
Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Mike : Sales 2.0 is called Sales 2.0 conference?
Smashmouth Marketing
MAY 8, 2009
This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Alignment of Sales & Marketing. Sales Enablement. Conference in Boston. Demand Generation.
Smashmouth Marketing
JUNE 14, 2010
That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.
Smashmouth Marketing
AUGUST 19, 2009
Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).
Smashmouth Marketing
SEPTEMBER 29, 2009
If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together. Mike: People are bombarded with so many options.
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