B2B Marketing Traction

FEBRUARY 5, 2016

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) Who are they?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

FEBRUARY 17, 2015

Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. Write a web site update plan. This document details the pages, the features, the expected navigation, the objective each page serves, etc.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Have companies gone out of business or acquired others? Company news and announcements – some businesses post their press releases and announcements in their blogs. Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 27, 2011

When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( Produce a podcast each month on the same topic as your most popular content.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100