Marketing Interactions

MAY 21, 2018

Content serves as the champion of your company. of companies maintain consistent content scores across the various types of content on their websites. Financial Services companies fared a bit worse at 33.3% Content operations can put people in touch through the development of processes and workflows.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

SEPTEMBER 26, 2022

Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively. Also, ask them what they found most valuable in their interactions with your company during the process—from the content they viewed to their conversations with your sales reps.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

SEPTEMBER 21, 2021

The below graphic from the study shows preferences that are applicable for any content development project. What does your company think? Very little of it takes a stand about what the company producing it thinks. The other outcome from POV is that it makes your content/company memorable. Does it think so consistently?

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

NOVEMBER 2, 2021

Ask them to include the role of the person, industry, company, the related problem, and product along with the question. Ah, companies like ours are doing this. When questions, answers, and takeaways are in the right order, you’ll see a kind of flow start to develop. Invite all contributions. Will it work for our products?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

SEPTEMBER 30, 2018

The challenge is in how marketers can develop the skills and shifts to mindset that will improve their level of relevance. These two quadrants are based on an inside-out approach that puts the company and its products first. Being relevant is a new habit that must be developed and committed to.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

DECEMBER 21, 2021

This transaction is still less complex than buying a collaboration technology for a company with 1,000 users where you must gain the consensus of 10 colleagues with different priorities whom you don’t know all that well to make the purchase. The prospect of career advancement by transforming a part of your company is, yes, emotional.

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

MARCH 7, 2022

Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. It builds brand, drives awareness, and results in affinity for your company. Neither is the optimal choice.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

DECEMBER 26, 2016

They know that company and product-oriented content is not the most effective, but they still produce as much of it as content focused on the issues and problems their buyers face. And they get that they need to be providing visionary insights that instigate and propel B2B conversation, but that content is developed the least.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

JUNE 4, 2017

Pushing product: it’s what B2B companies have been doing for years. We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them. ABM makes your company focus on the entirety of the buying or change management process.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

DECEMBER 29, 2016

Using content for marketing in B2B companies has caught on with a fervor that continues unabated. You’ll develop consistency in messaging that enables easier transitions—through each stage, to salespeople, and through conversions. It boggles the mind that we’d keep doing more of something that we aren’t sure is working.

B2B Marketing 81

B2B Marketing Content Marketing B2B Content 81

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Through reverse IP lookup, the content served can be personalized to the company employing the website visitor.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

APRIL 21, 2017

Content marketing operations formalize planning and put guard rails around what content will be developed, for what audience and purpose, as well as where it will be distributed. When content is planned and developed based on creating a collective that helps your audience complete a job to be done, it’s hirable.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

JUNE 23, 2017

As VP of Finance for my company, most of my time is spent in status meetings with my direct reports. It also enables content creators to step into the persona’s shoes when the time comes to develop content or ideate programs designed to engage her. Or do they tend to have eight jobs in 10 years at different companies?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

AUGUST 24, 2021

But, even better, they’ll become advocates for your company and brand based on your helpfulness. If you’ve developed effective buyer personas , you will have this insight. When the right choice becomes a solution like yours, they’ll be back. Thinking leadership information. Or you can. Memory can change over time.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

DECEMBER 26, 2016

Nearly all B2B companies are using content marketing to attract and engage buyers. But getting it right is still a struggle for a majority of companies. The issue that is most prevalent today within B2B companies is a lack of communication due to silos of effort and separate agendas across teams. Consistency. Collaboration.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MAY 21, 2018

Let’s take an example (fictional) of a premise statement for a content marketing strategy: We’ll create and share content with Controllers in enterprise companies that enables them to learn how modern processes and tools can help their accountants shorten time to close—monthly, quarterly, and annually—and do so accurately and reliably.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

MAY 23, 2018

Leads – acquire new leads and develop them into sales-ready buyers. In fact, the majority of both groups prefer to communicate with brands and companies via text message. In other words, what’s the business goal for your SMS campaign? Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. In relation to sales and marketing, this is a key partnership that needs to be developed and nurtured.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118