Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability. Determine how you’ll measure your success. Unsubscribe rate. Bounce rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Focusing too much on company-centric metrics like email marketing revenue and not enough on metrics that indicate how subscribers and inbox providers feel about your emails. Deliverability metrics. See more of the email picture.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 14, 2021

Top email reports every company needs to have. Companies tend to put too much emphasis on opens and click rates. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

SmartBug Media

AUGUST 23, 2023

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. The fewer hats we have to wear, the more we can focus on the quality of the work, the better it is for us, our companies, and our subscribers. Is BIMI worth implementing?

Email Marketing 89

Email Marketing Design Trends Work Management 89

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. Click here to check it out!

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Salesforce Marketing Cloud

APRIL 15, 2024

Today’s subscribers expect so much more from the companies they do business with. I reached out to the Marketing Trailblazer Community for some feedback around the new look of monitoring email engagement rates and how to be sure your content is getting the results your company needs. How should you consider email open metrics?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Transparency : (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. If you plan on boosting your email volume during the holidays, you should start thinking about deliverability now.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. Heck, get the whole company involved! LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. The FTC does not object to companies tracking their own customers and subscribers.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48