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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

To engage customers and prospects, 88 percent of marketers say they primarily use push messaging through their company apps. Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. This was behind display advertising (75.9 percent), social media marketing (85.6

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

80% of internet users see ads on the Google Display Network daily. While any company can use this feature, local businesses will experience the best results. These are keywords similar to the ones you’re bidding on but irrelevant to your company or products. Deep Linking App use has been on the rise.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Tech companies are attempting to reduce logins by spreading one account over several platforms and products. This allows companies to use information from multiple apps in a single, cohesive understanding of a user. Google is adept at delivering a list of results based on what companies or facilities are around your “current” location.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

Although mobile advertising is not a new advertising sector, companies are increasingly focusing on this sector as more and more consumers are increasingly glued to their devices. So, let’s see what are the different types of mobile advertisements that a company can use to boost engagement with their audiences. . Banner ads.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. Since each company has its own dedicated IP address (or many), it is easy to identify the collective by looking at IP addresses. Using cookies.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Large companies benefit from Enterprise SEO services by seeing tremendous growth in organic traffic, which leads to increased leads, conversions and profits. High-conversion keywords from the PPC campaigns that the company or its competitors might be running. What Is Enterprise SEO? Secondary keywords based on your primary keywords.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

A representative for the company told me it’s an insidious problem that’s been plaguing the site for a couple weeks. The company claimed the ad product came from Google, and to remedy it, NBC blocked all mobile game ads from its mobile site. Deep-linked ads account for a large portion of Facebook’s ad revenue.