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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

To engage customers and prospects, 88 percent of marketers say they primarily use push messaging through their company apps. Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. Approximately 40 percent are designed to attract new prospects.

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Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. The company released App Links in April. No matter which device you’re using, the link will open up in a mobile application.

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article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. The company released App Links in April. No matter which device you’re using, the link will open up in a mobile application.

article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. Facebook product manager Vijay Shankar describes App Links. The company released App Links in April. Now, With Analytics.

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9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). What is breadcrumb navigation? Know your audience.

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

Users can also “deep link” a message to specific locations within an app or Web site. CommandIQ was developed for an online game company that wanted an efficient way to push messages to customers based on specific behaviors.

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7 Tips for Successful App Engagement

Outbrain

According to this app testing company , 48% of users are less likely to use your app again if they’ve encountered bugs. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue.

Tips 30