Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Your company is talking about AI at every turn, but are you building it into your data strategy? And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. de-duped, error-free, and labeled appropriately)?
ClickZ
JULY 22, 2020
A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them. The same survey found that only 33% of brands believe their current measurement perform accurate attribution of all media and data.
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The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. List Purchase. Cost is around 65-70 cents per name.
SalesIntel
AUGUST 13, 2021
The percentage of companies that do not assist salespeople in organizing fruitful conversations with prospects is startling. For a company that anticipates and forecasts sales growth, Sales Intelligence is an essential investment. As a result, the rate at which a company updates its data becomes extremely important.
Hinge Marketing
OCTOBER 10, 2019
Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.
ConvertKit
OCTOBER 30, 2018
Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Did someone align themselves with a company and you felt they did so only for monetary gain? Did you receive hundreds of emails about the same launch from 100’s of people and it all felt overwhelming and inauthentic?
ANNUITAS
OCTOBER 6, 2010
This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program.
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