markempa

MARCH 30, 2007

Companies don’t buy; people do. You will most certainly need their expertise in massaging and de-duping the data. Then use additional third party list sources to fill in missing companies and contacts. So where should you start? There are many external list sources available, and each has its benefits and drawbacks.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? But there’s data, and then there’s data. This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? There’s data, and then there’s data. This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153