ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

ANNUITAS

OCTOBER 6, 2010

This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

Companies don’t buy; people do. The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

chiefmartech

MARCH 21, 2016

Three important notes before we dive into some discussion: I expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. I used these services both to discover new marketing tech companies and to triangulate my categorization schema.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40