seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. A seed packet business card for a lawn care company. In fact, your customers might even be better equipped to do so. Other customers were paid to leave positive reviews, share positive social media content, and create buzz.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. A seed packet business card for a lawn care company. In fact, your customers might even be better equipped to do so. Other customers were paid to leave positive reviews, share positive social media content, and create buzz.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 17, 2019

The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. Delightful microcopy like this kinda feels like I just shared a private joke with someone at the company.

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

Convince & Convert

JANUARY 21, 2014

Sales and Facebook, Only the Interactions Matter. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Facebook API data. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company.

Social Media 167

Social Media Studies Media Case Studies 167

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91