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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

About two years ago the company refocused on building customer profiles with data from all sources. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. VR started as the cool new kid on the block and gained popularity when Facebook acquired Oculus VR, an immersive virtual reality headset maker, back in 2014. Facebook Spaces VR App. McDonald’s Happy Goggles.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. LinkedIn Groups. Build an online community.

Lead Gen 100
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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

A personal trainer’s stretchy business card that resembles an elastic resistance band. A seed packet business card for a lawn care company. By getting people to post pictures wearing the attire, companies can repost for free and highly-effective social proof that outperforms the efficacy of paid content with professional models.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. It’s best suited for large companies and enterprises with a dedicated team of developers and complex integration needs.

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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

A personal trainer’s stretchy business card that resembles an elastic resistance band. A seed packet business card for a lawn care company. By getting people to post pictures wearing the attire, companies can repost for free and highly-effective social proof that outperforms the efficacy of paid content with professional models.