ClickZ

APRIL 30, 2020

30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. But what about mid-sized or mid-market companies?

Top of Funnel 97

Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Where does this all lead, both for Marketo and its competitors? I lost track."

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

AUGUST 23, 2012

Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Customer Experience Matrix

JUNE 30, 2010

Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. Whatever the result for LoopFuse, the new offering is part of a larger pattern within the industry.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A flexible platform for hosting all types of digital events: live, simulive, on-demand, individual presentations, multi-day conferences, expositions, job fairs, and online classrooms. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Just kidding.or Click read my March 18 review.] Maybe next week. [I

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. The Company. That is what more than four million companies and event organizers go thought every year.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! 1: DATASPRING™ B2B CONTACT & COMPANY DATABASE [details] [web page]. On-Demand Pricing.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Demand Metric Report, 2020. Demand Metric Report, 2020. How to Write a Requirements Document 3.1 Go Forth and Evaluate.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. The tech industry is really the leader in B2B marketing here.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding. “If

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. months, a loss of 1.5 The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. These algorithms empower companies and organizations to extract valuable insights, make data-driven decisions, and solve complex problems in various domains, including marketing.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Heinz Marketing

DECEMBER 9, 2021

Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting. Let’s get into it!

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

SmartBug Media

APRIL 4, 2022

but what if you could know who is looking to purchase a solution that your company happens to sell? According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. Video Created for the Industry or Vertical 2. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Everyone likes to feel special.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. What are the hot topics in your industry? What industry publications do they trust?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? Do I need it in order to do lead nurturing?”. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Marketing Budget 102

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. TMA is natively integrated with the tools marketers already use (Salesforce, Marketo, Oracle, etc.) in campaign performance when their channel mix includes high-impact direct mail, according to research from PFL and Demand Metric.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120