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NOVEMBER 7, 2023
You might be asking this question: Which ones should I use on Facebook and LinkedIn? of company revenue in 2022 to 9.1% We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48
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OCTOBER 6, 2021
This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? A good CPL is different for every company and should be based on your unit economics.
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Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?
Lenny's Newsletter
SEPTEMBER 12, 2023
Most companies got an alpha product out the door in 1-3 months. A few companies—Figma, Airtable, Slack—took 4+ years to find PMF , but they were the exceptions, and Slack was working on a completely different product (a game) before pivoting to what became Slack. The small companies don’t want your stuff, or the U.S.
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. At the end of the day, the only thing that matters is if your paid strategy or tactic is helping your company grow. At the time, few B2B companies like ours were doing it. I was instantly hooked. Absolutely.
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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.
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OCTOBER 6, 2021
This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? A good CPL is different for every company and should be based on your unit economics.
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