Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

AUGUST 5, 2020

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Enterprise Management 350

Enterprise Management Automation Work Management Marketing Management 350

Metadata

DECEMBER 5, 2023

For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Similarly, suppose your goal is to revive demand. In that case, you might consider experimenting with LinkedIn’s thought leader ads to see if they spark good conversations with prospects.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Tell us on LinkedIn , Facebook , or Twitter. ” Learn More: 5 Key Elements of Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Nuvi

DECEMBER 16, 2021

December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. SAN RAMON, Calif.

Promotion 40

Promotion CPO Product Lead Scoring 40

Martech Advisor

FEBRUARY 14, 2020

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Share with us on Twitter, LinkedIn, o n Facebook ; we’re always listening! Here are our key learnings from this year’s Valentine's Day marketing campaigns: Spread the idea of 'sharing is loving'.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Trends 53

Trends Video Marketing CPO Allocation 53

RebelMouse

APRIL 18, 2019

We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. We also make curation of social content simple.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. We also make curation of social content simple.

CPO 40

CPO Curation Outreach SEO 40

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. What kind of results can you expect and how you will measure the value? Click here to see more ways to optimize LinkedIn.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Lenny's Newsletter

AUGUST 15, 2023

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? More than half of people just started cursing and being really upset. When you hear that strong emotion, then you know you have something.

Validation 52

Validation Startups CPO B2B 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JANUARY 11, 2013

Walmart posted this social CTA on Facebook. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. To keep you inspired, here are a few other mockup CTAs that show you how you can make CTAs that look just as good as the big brands, but on small budgets. 4) Walmart.

Template 28

Template Brand Identity Branding CPO 28

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Webbiquity

JUNE 6, 2011

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100