WriteSpark

AUGUST 14, 2012

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Customer and SME Relationships. "How long have you been freelancing?" The reason? Value Area. Project Focus.

SME 120

SME Cost Copywriting Work Management 120

The Mx Group

MAY 9, 2018

Let’s assume you want your SMEs to do more than share existing content and actually play a role in content creation for your company. Let’s also assume most of your SMEs aren’t confident in their own copywriting. Not a problem — just pair them up with a copywriter they have confidence in. Give them a structure.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

BOP Design

MARCH 17, 2020

Starting big is a great methodology when you don’t have a lot of subject matter experts at your company or you have a limited amount of services or products. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Answer Questions.

SME 64

SME Content Trade Show Case Studies 64

SmartBug Media

MARCH 25, 2022

In early 2020, with shutdowns and stay-at-home orders in place, companies were suddenly thrust into a work-from-home setup they weren’t prepared for. Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. Subject matter expert (SME) client call.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

nDash

NOVEMBER 3, 2021

So how much should your company pay freelance writers for certain types of content? SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

NOVEMBER 20, 2018

By night/weekend, I’m a freelance writer who loves helping companies create great content. I grew up to become a copywriter with the cold, data-driven heart of a digital marketer. You are worth being considered for their writing assignment by virtue of facts A, B and C. ” It’s one factor a brand can use to vet you.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Bright, colorful SME quotes represented as large page callouts. Find her website at Global Copywriting. ” Jonathan Kantor's Bio. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SmartBug Media

APRIL 12, 2019

So, you’ve been hired as the in-house talent for a company specializing in dental mouthguards or a brand known for its award-winning supply chain software. Many of us have worked for a company that seemed too technical or dry for the written word, but we’re in this together! Here are six of my go-to tips: Tip 1: Do an SME Interview.

SME 80

SME Paper Content Copywriting 80

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

BOP Design

JUNE 24, 2019

The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. content marketing.

Paid Content 82

Paid Content Cost Work Management Planning 82

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. It would help if you went deeper than industry classifications and company size.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. And that means you need to engage a variety of constituents within a prospect’s company. Find her website at Global Copywriting.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

JULY 16, 2019

For highly technical products and services, many marketers start as neophytes , knowing less about their companies’ offerings than the people they are marketing to. Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. Understand the Product.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Tap into outside SMEs to fuel even more SEO gains.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Avoid contracts. Brock Murray. Casey Meraz.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76