Companies Copywriting SEO SME 
WriteSpark
MARCH 21, 2018
The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.
WriteSpark
MARCH 21, 2018
The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.
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Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. So, in it goes!
ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
Biznology
MARCH 31, 2017
A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. It’s how companies like yours are staying competitive. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set).
WriteSpark
MARCH 2, 2011
The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.
BOP Design
MARCH 17, 2020
Starting big is a great methodology when you don’t have a lot of subject matter experts at your company or you have a limited amount of services or products. Common themes for grouping ideas can include: SEO strategy (grouping by keywords/phrases). Group or Cluster Ideas. Subject matter expertise. Service or product line groups.
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