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APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns.

130

130

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APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. I’d love to show you around my apartment.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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SEPTEMBER 25, 2023

Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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DECEMBER 8, 2023

Identify contacts and lists to migrate marketing automation Remind you of something? Now you need to consider how your contacts and lists will migrate. Try creating a list of all contacts that is not segmented in your CRM. Existing databases may have duplicate contacts, creating inefficiencies in your marketing programs.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

Identify contacts and lists to migrate email marketing Remind you of something? Now you need to consider how your contacts and lists will migrate. Try creating a list of all contacts that is not segmented in your CRM. Existing databases may have duplicate contacts, creating inefficiencies in your marketing programs.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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NOVEMBER 7, 2023

Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. In short, you’ll need to perform both third-party list hygiene and sunsetting on your unengaged contacts to ensure data integrity. You’ll likely see fewer SPAM complaints for mid and bottom funnel contacts.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187