Companies Consulting Media Plans Youtube 
Hinge Marketing
OCTOBER 9, 2013
Social media has entered the workplace faster than many companies have been prepared to handle. Uncertainty over its benefits means adoption has been slow, especially among management consulting firms. 50% of management consulting firms update their websites up to once a week, as compared to 75% of high-growth companies.
Convince & Convert
SEPTEMBER 7, 2010
I wonder how Stratten feels about companies servicing customers differently , based on their online influence? UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!
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Webbiquity
JULY 28, 2010
Later, he founded his own marketing technology consultancy. From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too.
Convince & Convert
FEBRUARY 24, 2010
because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.
Convince & Convert
SEPTEMBER 14, 2010
With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.
Convince & Convert
MAY 26, 2010
Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. They are stepping stones of what is to come.
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