Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.)

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. For example, suppose the client is using Bizible/Marketo Measure.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

Outbound Engine

FEBRUARY 11, 2019

Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. And not only is it an all-but-universal marketing channel, it’s also an effective one. But email marketing has one major downside: it’s difficult.

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

Martech

OCTOBER 26, 2021

Good morning, Marketers, it’s all about finding the right balance. Marketers have more tools than ever to choose from, but they don’t have unlimited budgets. That’s why the new tool or digital channel you’ve added isn’t a complete solution. The customers you’re trying to reach also don’t have unlimited attention.

Enterprise Management 96

Enterprise Management Marketing & Strategy Work Management Marketing Management 96

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.–

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. From Warren Stokes , Marketing Technology Consultant, Kniva Ltd: Mine is a little unexpected.

Features 98

Features Marketo API Enterprise Management 98

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation.

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. billion company compared with IBM’s $100 billion in revenue.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. Influencer marketing. We expect this trend to continue.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

DealSignal

NOVEMBER 14, 2023

Catering to the unique requirements of both budding startups and well-established enterprises, DealSignal solidifies its position as the premier choice for businesses across the spectrum. So, why compromise with potentially outdated or less reliable data when DealSignal guarantees the freshest and most precise leads in the market?

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. And I still prescribe that 100%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc.,

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

EMagine B2B Blog

AUGUST 28, 2018

The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well as the comprehensive digital marketing capabilities of the organization. Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world. lhudson@emagine.com.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” Before joining Seismic in 2017, I was a CEO for over nine years at Guidewire Software (NYSE: GWRE), an enterprise software company for insurance companies.

CMO 65

CMO Peer-to-peer Enterprise Management Work Management 65

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc.,

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: Either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. A video library is an owned video channel that brands can use to manage all of their video content. What is a Video Library?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

MAY 13, 2014

Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. When your enterprise adopts marketing automation , it unleashes the power of marketing. Step Two: Shuffle Your Marketing Team.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. You have to keep it interesting and unique!”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Vidyard

JANUARY 10, 2017

” Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Collaborate with engineers, designers and QA teams.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Welcome to another episode of Outgrow’s Marketer of the Month.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Vidyard

JANUARY 10, 2017

KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

chiefmartech

APRIL 12, 2017

This article is a guest post by Jesus Hoyos of Solvis Consulting. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. In our marketing technology Stack, we have put the customer at the center of our ecosystem.

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Work Management Enterprise Management Process Marketing Management 49