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8 Tips to boost sales with email marketing

Fount Media

It’s no secret that email marketing has a lot of advantages for your business. Entrepreneurs and company owners are now admitting that sending email promotions is an important part of their sales arsenal, with the ability to more than double revenue in a short period of time. Learn how to use email marketing to increase sales.

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SEO vs. SEM: The Guide to Optimization

ClearVoice

As you build your career in content marketing, you should challenge yourself to create new desirable skill sets. After all, many clients are looking for a one-stop shop for all of their digital marketing needs. SEM stands for ‘search engine marketing’, and is typically considered the second step in an optimization strategy.

SEM 59
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You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. A sophisticated keyword strategy can help every step of your marketing funnel. Your keyword strategy doesn’t just apply to inbound marketing. Group Your Keywords.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. It's important to understand the intent behind search terms, because you want to avoid keyword traps. PPC is one of SEO's most powerful tools — and vice versa.

PPC 101
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Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience.

Rules 103
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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.