Webbiquity

FEBRUARY 1, 2010

8 social media sins to avoid by iMedia Connection. We Have Sinned by MediaPost Social Media Insider. 5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. Five reasons corporations are failing at social media by Social Media Today. Hiring for Social Media: The Ugly Side by Altitude.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Wondering Out Loud

SEPTEMBER 23, 2009

Forgive me for saying, but the policy is worthless without the addition of proper training for players, coaches and everyone else covered by it. The NFL – and other professional leagues – spend gobs of money instructing people how to interact with the media and how to be good community citizens.

Public Relations 40

Public Relations Twitter Training Social Networks 40

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future. Still, about 23 percent of respondents say that social media is not under the control of any one department. Thanks for being part of the FOLIO: community. Search Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

PureB2B

FEBRUARY 25, 2018

Education and Training. Public Relations. Social Networks and Online Communities. Construction. Consulting. Creative Services / Agency. Daily Deals / E-coupons. E-commerce. Entertainment and Events. Government. Health and Fitness. Professional Services. Real Estate. Recruitment and Staffing. Restaurant.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Education and Training. Public Relations. Social Networks and Online Communities. Construction. Consulting. Creative Services / Agency. Daily Deals / E-coupons. E-commerce. Entertainment and Events. Government. Health and Fitness. Professional Services. Real Estate. Recruitment and Staffing. Restaurant.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Biznology

DECEMBER 13, 2011

Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships. It’s not about the technology, people! These are all essential steps, but they’re no panacea. If you’re intimidated by technology, don’t be.

Social Media 80

Social Media Demand Media Blogger 80

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. So far, no one social network seems up to the task.

Marketing AI 132

Marketing AI Paid Content Work Management Marketing Management 132

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Having a privacy policy or a social media policy is not enough.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 20, 2012

DJ Waldow: I have Dug or I did Digged, good luck transcribing that, I did at, I had in the past, I guess here and there but you know I guess I’ve always gotten my news from, not as much from the community but, more from my network of friends in my own community. For me Digg was never that community for me.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 17, 2012

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. You of course want to be responsive to your customers in social media, but disproportionately so? But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

[link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. He rehabilitates dogs and trains people. Tons of applicability for social networking.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Cindy Bates. Cindy_Bates. SMB and Distribution. Liz Bonilla. Liz Brenner.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Cindy Bates. Cindy_Bates. SMB and Distribution. Liz Bonilla. Liz Brenner.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

The Effective Marketer

AUGUST 11, 2010

The internet is now full of infographics for the social media space and each has its own particular characteristic. Here are some of the more interesting ones I found that try to map out the social media or social networking landscape. United States License. United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. link] Michael Good post, thank your for this.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Case Studies. Social Media and SEO.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MAY 11, 2010

But, you need a hub and spoke because as more and more consumers search via social, you have to have solid content show up on those results too. Google isn't going to be enough forever. link] jaybaer Thank YOU Rick for the kind words, and nice comment. That will change eventually.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MAY 3, 2012

Klout currently, I think, takes in, I don’t know, six, eight social networks. Jason : …and tries to give you a score of how influential you are on social networking. What you have to understand about Klout, and services like Klout, is Klout is limited to reaching residents on social networks online.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121