WebMarketCentral

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Social Media Isn't Only for Virtual Events

WebMarketCentral

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. And they did it for FREE.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate.

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Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

Here are a few highlights from his presentation at the recent Blogging for Business conference. 60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. A key reason Barger has been so successful in his role is that he understands that "community" isn't only online.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

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Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often).