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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. I had breakfast with John Bell of Ogilvy a number of years ago. The Internet is such a gift.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

community is uniquely prepared to solve. Long Tail. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Current Affairs. decentralization. disclosure.

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What is Work Literacy?

Buzz Marketing for Technology

community. (5). Long Tail. (1). Wikipedia. (4). argumentation. (1). Australia. (16). beautiful. (2). bureaucracy. (1). Christian. (4). Christmas. (1). climate change. (7). conspiracy theory. (3). craftsmanship. (9). economics. (10). education. (3). eLearning. (1). Enterprise 2.0. (5). entrepreneurship. (6). HipsterPDA. (1).

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. You will become a resource for your community. Image credit: Wikipedia. What is Hummingbird? That’s inbound commerce! Be helpful. SEO Ecommerce'