article thumbnail

New Chapter for the B2B Lead Blog

markempa

Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. What does this mean to you?

article thumbnail

How to use social media for lead generation

markempa

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Starting a Blog for Your Business: Checklist

Sharpspring

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. They have community and you don’t. Create Your Lead Generation Channels. And those other people do it much better. Action item.

article thumbnail

Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. You would want to reach a wider audience who will spread awareness, join the community or become brand advocates. RSS feeds offer an easy way to stay updated with every piece of content a site has published.

article thumbnail

How B2B Marketers Benefit From Social Media?

Valasys

Employing social media profiles to develop exposure and create industry reliance will lead the right users to a specific brand website. According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. Indeed, 34.5%

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Our blog has about 4,000 RSS and email subscribers. But, it does not, for the most part, drive a lot of direct traffic that converts into leads and sales. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. Social media builds our readership and helps fill the top of our marketing funnel.

article thumbnail

Making the Most of Your Webinars

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. United States License.