DemandBase

MARCH 12, 2020

It’s always great to network with our peers and hear from some of the amazing thought leaders. We’ve put together our key learnings from Demandbase’s 9th (!) Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. time at the conference.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Modern B2B

AUGUST 14, 2023

It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale. I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends.

DemandBase 52

DemandBase B2B Enterprise Management Peer-to-peer 52

DemandBase

FEBRUARY 26, 2019

LC: Let me start with our mission statement, which in essence what we created is, “A vibrant community for senior professional women to connect, contribute and grow. Rhodette Zuñiga, Manager of Customer Success at Demandbase, helped evangelize the network in NYC. Lia Hanson: Hi Leanne! Reaching Your Full Potential.

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

Martech

MAY 10, 2022

Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 96

Buying Cycle Intent Ideal Customer Profiles Planning 96

DemandBase

MARCH 4, 2019

Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Is there room for it? Q: Hi Tom, can you tell us about yourself and Stein IAS? About six years ago, Stein + Partners in the U.S.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. You want to be seen as not only up to date, but trustworthy and helpful. Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

chiefmartech

MARCH 20, 2018

They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc. As with all entries to The Stackies , I’m incredibly grateful that Juniper Networks decided to share this with the martech community.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Engagio

JULY 31, 2017

CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

InsightSquared

MAY 21, 2019

SiriusDecisions research across more than 4,000 B2B companies shows that those with strong operational alignment across sales and marketing grow 12 to 15 times faster than their peers and are 34 percent more profitable. We’re grateful to all of our sponsors for supporting this event and helping advance this community.”.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

DemandBase

FEBRUARY 18, 2020

It’s that time of year again, when everyone who’s anyone in the B2B community heads to Scottsdale. Speaker: Peter Isaacson, CMO, Demandbase. Speakers: Nani Shaffer, Sr Director, Demand Generation & Marketing Operations, Demandbase. Here’s our top picks of sessions and networking events you won’t want to miss!

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

NetLine

JANUARY 23, 2020

Educates our partner community to adopt next gen business strategies and tech skills. Maintains community among our large ecosystem of developers. We use content inside of sap.com/community, which is completely produced by and for the community. Content marketing serves a few functions within our marketing strategy.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. This year’s conference was titled, “Dawn of the Revenue Generation.”

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363