Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

JULY 31, 2017

CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85