Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. As our CMO Peter Isaacson put it in 7 Tips to Prepare for a New Reality , “We’re still on the hook for generating and delivering on pipe goals that may now seem impossible.”. We were initially perplexed, I have to admit.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

DemandBase

MARCH 12, 2020

It’s always great to network with our peers and hear from some of the amazing thought leaders. We’ve put together our key learnings from Demandbase’s 9th (!) Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. time at the conference.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Modern B2B

AUGUST 14, 2023

It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale. I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

DemandBase

FEBRUARY 18, 2020

It’s that time of year again, when everyone who’s anyone in the B2B community heads to Scottsdale. Speaker: Peter Isaacson, CMO, Demandbase. Speakers: Nani Shaffer, Sr Director, Demand Generation & Marketing Operations, Demandbase. Here’s our top picks of sessions and networking events you won’t want to miss!

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. This year’s conference was titled, “Dawn of the Revenue Generation.”

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52