Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. About Demand Metric.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

SEPTEMBER 30, 2013

To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. Our social business team at Oracle Eloqua just rolled out our “ Modern Marketing Minute ” video series.

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

AUGUST 23, 2009

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Heinz Marketing

AUGUST 3, 2020

Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. And the best place to do that is on LinkedIn or social media generally. That’s also one of the more demanding things.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Inbox Insight

NOVEMBER 13, 2018

As a result, audiences are getting more demanding. Getting your content in front of the right people, at critical touch points, is an art form in its own right, demanding its own set of skills and marketing know-how. How do you use social media to build an audience? Social media should be social.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Heinz Marketing

MARCH 25, 2019

“…the reality is that social media is only one mechanism to help a seller connect with a buyer. And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else. You can follow Jamie on Twitter @jamieshanks.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Albacross

JANUARY 17, 2020

Wendy Choi Chain of Demand. Following are the top social media sales tools for 2020: Facebook Pixel Its an integration of Facebook on your website that allows you to track all your promotions and how effectively it targeted the customer to use your promotion and visit your website. I highly recommend Nextiva's NextOS.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Remember to tailor your content to each social network. Watch and Learn Want to learn about video distribution via video?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Remember to tailor your content to each social network. Test out a longer video for demand generation goals. Need we say more? If anyone appears in your video, remember to tag them.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Dee Anna McPherson: I’ve heard a new term recently, community led growth. So I highly recommend building that customer community from the get go.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Share your insights with the media. Paid Media. What is Paid Media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. Social Media is only getting bigger. How Content Marketers ditribute their content across Social Media. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117