Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. Social media are repositories for discussions and content on every possible topic. Social media is all about sharing—whether that be pointing to good content (yours and others’), or sharing expertise and experience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JANUARY 8, 2010

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. What do you think?

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 16, 2009

Thankfully, adults have another context for developing relationships: communities of learning. Create your own ad hoc community. Like any good social media tool, Twitter’s foundation is conversation and community through sharing. Viewed in that context, my reaction to Twitter is the same as her’s: “Yuck.&#.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. Mobile doesn’t magically make static content exciting. Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry. But first, we need to establish the reason for going mobile.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 7, 2010

The next step is to create communities around the applications so they can all geek out on it together. We need to create vibrant communities that customers will value so much that they will want a mobile application so they can keep up with the action anytime from anywhere. When does content need to be mobile? Tweet This Post.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

SEPTEMBER 24, 2010

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. So my question is, now that the center of gravity is shifting from content (brochures, specification sheets, etc.)

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

FEBRUARY 24, 2010

What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. Looking at social media in isolation distracts us from the real revolutionary trend, which is that marketing strategies need to shift to an emphasis on content and relationships.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

OCTOBER 30, 2009

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; the other is the river of conversation that flows through the event at breaks, meals and receptions. This is where you get the dope on the shared challenges of the attendees.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

NOVEMBER 24, 2009

Encourage community through sharing and attribution. Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. Require employees to disclose their affiliation with the company at all times and avoid using aliases. Separate opinion from fact.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

MARCH 12, 2010

Intimacy through content. We can do it with content. Social media reduces the incremental cost of content. Social media is a channel for raising the level of intimacy that we have with customers and prospects with that content. Most of this is content we were going to produce anyway. Unspoken intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

MAY 14, 2010

Ideas and content. We’re seeing a role that is sort of a director of ideas and content emerge. We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. We have to figure who we want our SMEs to talk to so they don’t waste their efforts. Governance.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JANUARY 28, 2011

Testing the popularity of content. One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. within a Tweet, you can track how many people click on the content link you offer in your tweets. For this reason, I think we need to think about blogs as the center point of a social media strategy. And blogs are really measurable.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 14, 2011

What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I tweet links to content, not quotes from famous people. I tweet at least 5:1 ratio of other people’s content to my own.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I tweet links to content, not quotes from famous people. I tweet at least 5:1 ratio of other people’s content to my own.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

DECEMBER 28, 2010

Mobile is just a content channel. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers. Buyers don’t like looking at content on smart phones. Optimize your content for phones. This is a typical comment: “I’ve got plenty of content. General Marketing. Analytics can wait.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

The pool of information they are sifting through contains an increasing amount of social media content. Customers and prospects looking for content are going to see more of it coming from social media by default. Marketers are building online communities—fast. The trade press is dying. Marketing factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

MAY 5, 2014

Just like PCs, the value of robots will be not in the hardware but in the programming – what we can get the robot to do besides clean floors or weld cars – and we already know that there’s a robust open source community for programming on the internet. Can the patent survive in a world without economic scarcity? How about you?

Copyright 100

Copyright Distribution Youtube Internet Marketing 100