Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 138

Social Media ROI Media Correlation 138

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. That’s plenty of time for users to test your product multiple times over.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Preference center: Ensure the company has an active preference management center. Data quality: Assess CRM data quality by evaluating for duplicate records and fields used for personalization (first name, title) and segmentation (industry, product of interest).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. Which products are most valuable? 1 It’s no surprise that events look set to follow suit. 2 It’s easy to see why they’re making these changes. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. That’s plenty of time for users to test your product multiple times over.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

InsightSquared

MAY 6, 2019

BOSTON – May 6, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is inviting revenue operations, sales, and marketing teams to stop by booth #427 at SiriusDecisions 2019 Summit , taking place on Sunday, May 5 – Wednesday, May 8, 2019 in Austin, TX. Registration is required at: [link].

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. TOPO Virtual Summit is a three day virtual conference for sales, sales development, and marketing practitioners. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Track opportunities and pipeline, manage contact and account information. Account Management. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. Why is Partner Relationship Management Important?

Enterprise Management 64

Enterprise Management Work Management Marketing Management Budget Programs 64

Optinmonster

APRIL 4, 2024

Want to learn how to get more leads and increase your online sales? That’s because one of the secrets to getting more sales is to get more leads. In marketing, a lead is someone interested in your products or services. Visit your website or product pages. Figuring out who your leads are is a 2-step process.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

MKT1

DECEMBER 12, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The ROI Guy

OCTOBER 11, 2010

To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment. navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SmartBug Media

APRIL 8, 2019

You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Your partner persona research will tell you: Why they might care about your product. How your product fits into their broader go-to-market strategy.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Think About This.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Marketing Insider Group

JULY 1, 2020

Content marketing is the kind of marketing that delivers ROI you can measure. All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. To convince your customers they will benefit from your product or service, what’s always your first step? It funds itself. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 38 Educational Sessions at the Intersection of Marketing, Technology & Management. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. What will deliver the best ROI? Co-Brand/Co-Author Your Ebook. Target lists with a personalized message customized just for them.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: A Step-by-Step Process for Scoring Your Content. You also can drag the variable into the spiral to view both positive and negative associations and co-relations in your data. Often used in sales and marketing reports, descriptive models are the most primitive pieces of business intelligence.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Turn an ugly, Excel-based ROI calculator into an on-brand, user friendly tool. Provide a quote calculator on your pricing or product page. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. Has your manager or CEO written one?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. So too with email. Email Won’t Die.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Hinge Marketing

JULY 21, 2022

From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. What are the top owned media best practices?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118