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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The live events industry will rebound, but with new processes and priorities. Among the top reasons for travel by partially or fully remote workers are to “engage with co-workers or team members in person” (38%) and to “attend in-person company, department, or team celebrations” (29%).

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Knowing your target audience will determine a few pieces of the planning process. Decide important points or stats to hit,” she says. Registrants and attendees.”. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form. YouTube Live.

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Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

SmartBug Media

If you need persona help stat, check it out in all its ungated glory. Your partners need to know exactly how much your product will cost the customer, so avoid any “starting at” language that might set the wrong expectation early on in the sales process for everyone involved. Team resources. Onboarding expectations.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

Figuring out who your leads are is a 2-step process. The latest email marketing stats show that people still read email, and enjoy getting emails from the businesses they connect with. As a result, the company got 30,000 new member registrations every month. Co-browsing lets users show (rather than describe) their problem.

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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. Look beyond the content team to improve content processes. Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.