Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Base measurement around proving marketing ROI.

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LeanData

JUNE 18, 2018

Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We Ops-Stars 2018 will over-deliver on that commitment. Media Contact.

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Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. Customer speakers throughout because successful customers bring the Marketo story to life. Revenue impact.

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Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Baseline performance report: Before determining the marketing automation platform’s overall ROI and project impact, ensure a baseline of the “as is” state of marketing and sales is recorded. Co-Founder and Editor. Exclude those emails that are expected. Jay Famico.

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Marketing Automation Services Marketing Automation Automation Work Management 49

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. .

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Develop customer relationships, automate marketing programs, measure marketing ROI. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

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Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

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Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

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Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

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Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

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Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

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Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

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Video Marketing Co-Registration Marketing Management Lead Scoring 50

NetLine

AUGUST 2, 2023

For example, here’s how to integrate your NetLine portal with Marketo. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI). Selecting partners is critical.

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Adobe Experience Cloud Blog

OCTOBER 14, 2015

What will deliver the best ROI? And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook. Let us know in the comments below!

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Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. It goes far beyond blindly sending mass emails, which lowers both your marketing ROI and your overall IQ. We call this the next generation of automation.

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Adobe Experience Cloud Blog

MARCH 20, 2013

Your co-workers will thank you for taking the time to get it right the first time”. Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Anvi Bui , Marketo Expert, Lead Lizard. Cari Baldwin , Founder, Bluebird Strategies. Arm reps for a follow-up.

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DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. It goes far beyond blindly sending mass emails, which lowers both your marketing ROI and your overall IQ. We call this the next generation of automation.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

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