Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Develop customer relationships, automate marketing programs, measure marketing ROI. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52