Only B2B

APRIL 30, 2024

Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings. Choosing the Right Channels Selecting the most effective marketing and sales channels to reach your target audience is critical for maximizing the impact of your GTM strategy.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

FEBRUARY 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing Channels: Review your marketing channels to ensure they are effectively reaching your target audience. Consider if there are any untapped channels or if adjustments need to be made to optimize your marketing efforts.

Planning 92

Planning Multi-Channel Word of Mouth Best Practices 92

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise. Customer retention.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 85

Marketing AI B2B Marketing B2B Thought Leadership B2B 85

Martech

JANUARY 5, 2024

Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks. Targeted multi-screen experiences will be key in 2024 to reaching consumers with messages that move with the medium.” Get MarTech! In your inbox.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Navigate the Channel

AUGUST 29, 2017

The CMO position is finding its way to the head table in many companies. As the hybrid skill set of the CMO become more important to business, the skills that should be prioritized are showing themselves. Every CMO should understand how to market to a legacy customer as well as outreach to new ones. Product Marketing.

CMO 50

CMO Account Based Marketing B2B Top of Funnel 50

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. But the majority of both groups also listed the CMO as a digital marketing leader.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list. The same can be said about the nature of work.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. Moreover, LinkedIn is introducing a new ad copy suggestion tool powered by generative artificial intelligence to aid in copywriting.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” You can jump in directly but only sometimes, and only on certain brand-specific social channels. Marketing and Products.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. Can you generate leads with content marketing? The best way to generate leads with content?

Content Marketing 218

Content Marketing Work Management Paid Search Agency Marketing Management 218

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. For me, it’s a resource thing, I don’t have the resources to generate content in a timely manner. Keeping it fresh.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital.

Top of Funnel 130

Top of Funnel CMO Multi-Channel Work Management 130

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” “Definitely I would expect it to be similar.” ” Why we care.

Ideal Customer Profiles 101

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 101

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Choosing the best solutions in such a crowded field can be difficult.

Budget Programs 82

Budget Programs Research Software CMO 82

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. That’s a shame! We will get back to you.”

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

B2B Digital Marketer

NOVEMBER 10, 2022

In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. 07:57 – Brand awareness call-to-action vs. Lead generation call-to-action. 28:05 – CMO tenure and turnover rate. Where should somebody start?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SmartBug Media

SEPTEMBER 7, 2020

For each metric, MPI lets you compare across channels (i.e., To get a sense of overall marketing performance, you can compare to past periods and view the trends for all channels over time. New Leads (#): Number of new leads generated by program. Pipeline Created ($): Dollar value of pipeline generated by each program.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Salesforce Marketing Cloud

MARCH 4, 2022

According to Morgan Stanley Research, that included a seven to 10 times increase in engagement across all digital channels and a four to five times increase in digital research consumption. When digital experiences generated disappointing scores, the WEG team worked to remove friction until scores improved.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

FMG Suite

MAY 14, 2023

The private labeling and publishing functionalities allowed us to build an offering unique to our firm, and our advisors can now disseminate our proprietary content across multiple marketing channels without dealing with separate compliance submissions. Generative AI Content for Curator captions in a personalized voice.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Not just any content will do the trick.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

FMG Suite

SEPTEMBER 13, 2022

The Marketing Automation award spotlights the products and programs using technology to improve the efficacy of multi-channel client communications and engagement to simplify the client acquisition process. Lastly, our AI-driven content engine provides a wide range of relevant content for advisors to share.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. Marketers have more channels to monitor, from social media, to AI assistants, and more. What are your thoughts on the topic of the changing role of a CMO?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Then sort of reaching someone called another channel. We do have an amazing guest today.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

Litmus

FEBRUARY 2, 2021

What do you mean by business value—we generate leads, conversions, and sales? A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?

Lead Ranking 60

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 60

Engagio

MAY 14, 2019

From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Integrated across channels. Multi-touch attribution. Account analysis.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

B2BMarketing.net

MAY 13, 2024

What results could your plan generate for the company? My generation is looking for corporate brands to take a position on corporate social responsibility, environmental footprints, and diversity. In fact, most CMO-led, strategic and business-based marketing initiatives do. Channeling the 21C? And why it’s never easy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. Determine your ideal channel partner profile.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

Martech Advisor

JANUARY 9, 2020

Paige O’Neill, CMO, Sitecore, shares her thoughts. Brands aren’t investing in the systems, processes, and education that would help improve content generation and use. The goal is to get your content out of channels and silos so that you can achieve true end-to-end content lifecycle management.

Work Management 86

Work Management Content Multi-Channel Marketing Management 86