CMO Generation Marketing Mix Multi-Channel 
KoMarketing Associates
DECEMBER 9, 2013
With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. CMO Club’s CMO Impact on Customer Experience.
Litmus
FEBRUARY 2, 2021
When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? Marketing is complex, especially in a world where data dominates.
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Terminus
JUNE 30, 2022
If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. We follow the buyer,” says Nuvolo CMO, Ben Person.
Martech Advisor
OCTOBER 17, 2019
Unfortunately, for most of our profession’s history, marketing metrics have not fallen into this bucket. More than half of CMOs in 2019’s CMO Survey report relying primarily on qualitative metrics to demonstrate value. The approach extrapolates marketing return over six years rather than just a few weeks.
LEADership
SEPTEMBER 10, 2013
B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. The fact is, social is now an integral part of lead generation and marketing programs. Here are the most common demand generation personalities. UNDERSTAND YOUR CMO’S PROFILE. Which one is your CMO?
Martech
APRIL 28, 2023
We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. We asked: Will this type of generative AI replace websites one day? Will this technology have the capability to be useful, or helpful for marketers? He’s right.
Litmus
AUGUST 3, 2021
A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.
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