Martech
APRIL 12, 2024
Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.
Aberdeen
SEPTEMBER 10, 2019
Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative. GDPR Violations Hit Hard.
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Martech
JANUARY 12, 2022
The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples. What does zero really mean? Everything is a signal.”.
Content4Demand
JULY 13, 2021
In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.
Velocity Partners
APRIL 9, 2024
You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.
Terminus
JANUARY 31, 2023
The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.
ClickZ
NOVEMBER 28, 2019
ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. “In today’s world, you cannot underestimate the importance of privacy and data security. Meet Acoustic and their open marketing ecosystem.
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