CMO Emarketing Marketing Online Marketing 
KoMarketing Associates
SEPTEMBER 16, 2020
Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.
KoMarketing Associates
AUGUST 19, 2013
As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%).
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chiefmartech
JUNE 28, 2016
The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Marketing technologists have burst onto the scene in recent years. I was curious about where marketing technologists are coming from. Straight-up marketing.
markempa
MAY 23, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance.
KoMarketing Associates
MARCH 7, 2013
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.
The ROI Guy
AUGUST 4, 2010
According to an article by eMarketer, “Is the Click Still King?”, marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.
Webbiquity
APRIL 26, 2010
What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?
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