Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

SmartBug Media

DECEMBER 27, 2021

All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Christine Bottagaro is co-founder and chief revenue officer at Resurface Labs, a software company that gives you insight into your application programming interfaces (APIs). Can I add value?

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Markempa

JUNE 5, 2019

We’re all familiar with the divide between sales and marketing. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. So, I have recently in the last year joined Workfront and I am the CMO at Workfront.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Online tracking of web visitors has taken on added importance for sales and marketing. Guest post by Lisa Cramer.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CMO at Uberflip | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

MAY 14, 2019

From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Identify the right accounts. Build messaging tracks based on sales stages. Coordinating sales and marketing play to execute your programs.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LEADership

MARCH 10, 2015

In today’s CMO Spotlight , we feature Jeremy Burton who is the President of Products and Marketing at EMC Corp. “If you understand what’s going on with the product side, you can understand the basis for your message to marketing and the sales team,” says Burton. Earn the Right to Win Audience Attention.

CMO 40

CMO Work Management Product Marketing Management 40

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

LEADership

AUGUST 12, 2014

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Are you looking to accelerate demand generation? But it doesnt have to be this way.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If Shiny, Happy People. Red Hat also offers award-winning support, training, and consulting services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Leadspace

OCTOBER 25, 2016

And right now, account-based marketing (ABM) is nearing—but hasn’t yet reached—its peak. Which is to say: everybody in B2B sales and marketing is talking about it. The Core Components of Account-Based Marketing. Engagement: Sales connects with each prospect when they’re ready to buy.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63

Heinz Marketing

MAY 14, 2018

Are you enjoying Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics with a focus on sales development and inside sales priorities. Leading by example. We have Elissa Fink.

Enterprise Management 42

Enterprise Management Startups Work Management CMO 42

Kabbage

NOVEMBER 2, 2016

Knowing which customers to approach, and the attributes that make them unique is key to effective marketing and sales. Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. which will inform many, if not all, of your marketing and sales decisions.

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Ad Building Allocation 160

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind. Focus areas for 2021?

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. What if you over-estimate (too many accounts & contacts with too broad a definition)?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. That audience could lead to a breakthrough in your marketing if they engage with you. The Brutal Truth About Sales & Selling. Lead Generation. Behind the Post. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Social Media is Becoming a Lead Gen Vehicle. The $250K purchase will have many touchpoints of influence across the sales cycle, and social media will be integrated as one of those points of influence.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Pam Didner

JULY 5, 2020

What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing? How to plan and scale account-based marketing? ABM can be used to acquire new accounts or expand business dealings with current accounts. How to track the results of ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Kabbage

NOVEMBER 2, 2016

Knowing which customers to approach, and the attributes that make them unique is key to effective marketing and sales. Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. which will inform many, if not all, of your marketing and sales decisions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Ad Building Allocation 100

Kapost

AUGUST 23, 2016

Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Despite this comment, some companies still struggle to understanding the value of product marketing. The Value of Product Marketing in the Early Stages of a Company. This is encouraging.

Organization 48

Organization Product B2B Marketing Planning 48

Heinz Marketing

AUGUST 20, 2018

Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Directive Agency

JUNE 29, 2018

Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content. So how do they determining which article to rank? Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Use of Video for Sales Prospecting or ABM. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

LEADership

MAY 20, 2015

I know that I’m driving a better car every day because software updates are done while I sleep. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. The CMO is drinking from the fire hose when it comes to Big Data.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

SWZD

MARCH 15, 2018

In part II of our interview with Lynn Teo, VP of Digital Marketing at CA Technologies , ( part 1 published last Thursday in honor of International Women’s Day) we look at market segmentation, alignment between marketing and sales, and a discussion of the various channels for communicating with customers and prospects.

Lead Ranking 48

Lead Ranking Paid Search Agency Marketing Qualified Leads B2B Thought Leadership 48

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Accelerator 6. Skyping in space. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100