The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

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The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

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Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

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The Marketing Blender

MAY 4, 2021

Contact Us. What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. This is where a fractional CMO steps in, figuratively and often literally, into their business. What is a fractional CMO?

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The Marketing Blender

SEPTEMBER 23, 2019

Contact Us. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

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The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

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The Marketing Blender

MAY 4, 2021

Contact Us. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. These are called “marketing qualified leads” or MQLs.

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The Marketing Blender

APRIL 22, 2022

Contact Us. . 10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Are Digital Marketing Plans? Who We Are. .

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The Marketing Blender

NOVEMBER 16, 2023

Hiring a Great Marketer: The Root Cause of Marketing Friction Fractional Chief Marketing Officers are here to shed light on the challenges of hiring great marketers and how to avoid marketing friction within your organization. This approach is not reasonable and sets marketers up for failure.

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The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

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The Marketing Blender

APRIL 14, 2022

Contact Us. . Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework. What Is B2B Marketing?

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The Marketing Blender

OCTOBER 7, 2021

Contact Us. Then, it’s time to build a strategy for delivering this brand to your market. What is the most important avenue for delivering your brand to your target market? B2B marketing focuses on reaching and influencing decision-makers within organizations. Our Services. See Our Work. Who We Are. If not, why?

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The Marketing Blender

MAY 2, 2022

Contact Us. . How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? The good news is that social media marketing is one of the most powerful tools that B2B businesses have available to craft their brand voice, deliver compelling content, and grow their revenue. Resources.

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