Remove Clickthrough Remove Long Tail Marketing Remove Media Remove Youtube
article thumbnail

7 Marketing Challenges in the Travel Industry Today

QuanticMind

This is especially true with social media. Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . People using voice search are much more likely to use long-tail keyword phrases in their queries.

article thumbnail

4 Smart Ways to Keep Up With Google in 2017

Hubspot

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Google 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keywordtool.io

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks. CPC (cost per click): the amount you pay for each click on your ad.

ROAS 52
article thumbnail

Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

Generative AI has gotten the media abuzz across all spheres—and everybody’s got something to say. This may involve using more natural language and long-tail keywords in content, as well as incorporating multimedia content like images and videos to provide a more comprehensive and engaging experience.

article thumbnail

Creating Quality Content in 2019 (For Search Engines and People)

Moz

What are industry bloggers, social media, and even our competitors talking about? Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words.

article thumbnail

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

SEMrush pricing starts at $99 per month, which includes access to keyword analytics, site position tracking, social media tools, content optimization tools, and much more. You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics. SEMrush Pricing.