Remove Clickthrough Remove Hubspot Remove Linkedin Remove SERP
article thumbnail

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid.

article thumbnail

4 Smart Ways to Keep Up With Google in 2017

Hubspot

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. For example, Moz videos are published on Wistia first, then on YouTube. 2) Evolve your keyword targeting strategy.

Google 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Email Clickthrough % (as a grade of topic depth, content format). Visibility and ranking, SERP rankings - Ahrefs. Kyle G Bradley.

article thumbnail

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

article thumbnail

20 Common Social Media Marketing Myths BUSTED

Hubspot

Or LinkedIn? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. 62% of companies using LinkedIn for marketing have acquired a customer from it. Or Pinterest? Or YouTube? Or ThirdAge? I can keep going.

article thumbnail

100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. General SEO Stats.