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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. This is perfect for tracking how many people land on your thank you pages, order confirmation pages, and add to cart pages.

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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Moz

As this trend continues, your business needs to know which features of the Google Knowledge Panel that appear when searchers seek you by name can be controlled. You’ll also want to know which of these features has the most potential to influence rankings and consumers. On mobile, there is no phone number displayed; just a call icon.

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In short, our 5-step framework for effective PPC strategy involves selecting the right platforms, targeting features, and ad types to deliver their message, and balancing investment in each. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Generate leads. Drive sales.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. So shorten your meta description to properly display on LinkedIn.

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How to Build a Perfect B2B Product Page

Hubspot

That''s a tall order for any one page to address, but here are a collection of components that will help you get there. There are two main types of product positioning: feature-based or benefit-based. Feature-based positioning tells you exactly what the product does; benefit-based positioning focuses on what the product makes possible.

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