Remove Clickthrough Remove CPC Remove Features Remove Twitter
article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. What do all these statistics really tell us? Professional thought leadership.

Linkedin 150
article thumbnail

The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. You can set a CPC for each ad group that you create. Quality Score.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score. In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be.

Adwords 28
article thumbnail

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

article thumbnail

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

These ads can be in-stream, where they play before, during, or after the video content, or they can appear as display ads alongside the video player: Social Media Ads : Social media native ads are ads displayed on various social media platforms such as Facebook, Instagram, Twitter, or LinkedIn.

ROAS 52
article thumbnail

How to Create a Social Media Report [Free Template]

Hubspot

Featured Resource: Free Social Media Report Template. Likely, these metrics also vary between your channels — since LinkedIn doesn't let you retweet, and Twitter doesn't let you click a cry-face button. Clickthrough Rate. A strong clickthrough rate shows you're sharing website pages that your audience finds relevant.