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How to Train Your Media Planning AI (The Right Way)

Bionic

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. In other words, there is no AI without IA (information architecture).” AI is prone to “hallucinate” when it tries to fill gaps in missing information.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos. This data can better inform both your advertising and outreach strategies. Playback-based CPM: The estimated gross revenue per thousand playbacks.

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Display advertising: glossary of key acronyms and terms

Bannerflow

An ad tag is a piece of HTML5 that informs a users’ browser the dimensions, location, etc, of a display ad that will then be served on the publishers site. It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. In need of more essential display advertising information?

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Let's take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business -- you know, if you're considering it. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 4 Facebook Mobile Ad Options for Marketers.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Pay Per 1,000 Impressions (CPM).