Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. I''d also recommend pulling out some specific details from your pitch that align INBOUND with your company''s goals. Increase conversion rates? You will meet hundreds of people at INBOUND. Aptly named, eh?).

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. The theory behind it is that people might like to share the stat on Twitter -- which, conveniently, is usually already under 140 characters. That means our conversion rate from tweet to click is 5.67%. A couple reasons. links within the blog post.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

SEPTEMBER 16, 2015

If you're optimizing your email for clicks, but the open rate is low, you will still have fewer conversions. If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Lead-to-Customer Conversion Rate. Opportunity-to-Customer Conversion Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Video Marketing Statistics. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JUNE 19, 2014

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate. FF: Follow Friday.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

DECEMBER 10, 2014

Here are 30 ideas for spending leftover funds in your marketing budget. Sort calls to action by click rate and conversion rate, then redesign ones with the lowest performance. Starting with landing pages with conversion rates of less than 20%, have a copywriter tweak language to tune it into your target persona’s needs.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

OCTOBER 28, 2016

To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. They make for a better user experience for your user, and higher conversion rates for you: a win-win! Another way to increase the conversion rate on a page that already gets a lot of traffic?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Conversion Rate. Facebook or Twitter Chats? Google Hangouts?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 21, 2014

You''re getting followers on Twitter, but website traffic has dipped. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Then share each post on Twitter to drive followers to your site. Click to tweet: Hey marketers! Inbound Marketing'

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. But your work is done now.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28